![]() ![]() Beth points out how the attraction could be attributed to the fact that there are several trends with aesthetics that focus on all things vintage like grandmillenial, cottagecore, and coastal grandma. So after all these years, the heritage brand is of course thrilled to see such a spike of interest in Lenox Village amongst a new fan base that is highly engaged on social media. “The popularity of the spice jars led way to the introduction of a complete collection of coordinating kitchen accessories, dinnerware and even wallpaper borders, indicative of the time!” “Pastel colored Victorian houses fit the need Lenox was looking for to create a cozy kitchen aesthetic,” Beth explains. During this time, the company noticed that their customers were thrilled to receive a new collector piece every other month. I love the look of them, I feel like they’re very whimsical.”Īccording to Beth Baer, Lenox’s VP of product development, the Lenox Village was created at the peak of consumer interest in collecting. “I have an entire collection of mini house shaped things. ![]() “I’m really drawn to the cottagecore thing, but I’m also obsessed with things shaped like houses,” she explains. Given that Anoosha is a children’s book illustrator, she’s extra enthusiastic about eclectic things so the appeal of this particular product was purely motivated by the aesthetic-it’s all in the details of the design. “As soon as I saw them I was like, ‘I need them,’” she recalls. It all started a few years ago when Anoosha discovered the spice houses while curating her Dream Home board on Pinterest. In this case, it was my friend Michelle texting me a TikTok link about the 1989 Lenox Spice Village collection with three words that sealed my fate: “you need this.” In the viral video, Anoosha Syed, an award-winning illustrator and character designer based in Toronto, explains how she went from obsessing over an advertisement for the Lenox Spice Village that she saw on Pinterest to slowly building out her own personal collection. ![]() The universe has a special way of sending us important messages. ![]()
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